How to Strategically Build a Mission Driven Food Business with Ollin Founder, Alyssa Fernandez

Plus a BIG announcement I've been dying to tell you & a peek at our brand refresh

This week, I sat down with Alyssa Fernandez, founder of Ollin, for a conversation about building a mission-driven and market-smart brand.

Ollin is revolutionizing baking by filling the gap between low-cost conventional and premium gluten-free cake mixes with Texas-based ancient grain blends.

Alyssa shares how (and why) she spent 18 months perfecting her heritage grain strategy before launch, why she's deliberately learning every aspect of her business before hiring, and her "bullets before cannonballs" approach to regional expansion.

From identifying an underserved market and a giant gap in retail offerings, to embracing the discomfort of cold-calling buyers and the possibility of failure, Alyssa shares raw insights about strategically building a mission-driven CPG brand.

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Our Most Exciting Announcement Yet, and a Sneak Peek at our Brand Update

This week Members are getting the scoop about the tools upgrade that I’ve been hinting at here and on social media. This has been the absolute hardest secret to keep and I’m so excited to share it with you!

Plus, get a sneak peek at our new brand colors and three logo options that we’re considering. As part of The Good Food CFO’s renewed brand strategy we’re getting a makeover, and Members are the first to see it in the paid portion of this email.

All My Best,
Sarah